Case Study: Script & Video Storyboard: "When Your Client Says 'Make it Pop'"
Project Type: Psychological Thriller Short Video
Duration: 45-50 seconds
Genre Blend: Business Horror + Entertainment + Education
Target Audiences: Video creators, Business owners, General entertainment seekers
Production Tools: Kling AI 2.1, ElevenLabs, Lala.ai, Premier Pro
I. Complete Script with Timestamps
Opening Sequence (0-8 seconds)
00:00 - 00:03
FADE IN: Extreme close-up of hands typing peacefully on keyboard. Soft, warm lighting. Calm atmosphere.
TEXT OVERLAY: "Based on a true story..."
VOICEOVER: "Every video creator has been there..."
00:03 - 00:08
Cut to medium shot of you working contentedly at your desk. Natural lighting, peaceful expression. Everything seems perfect.
VOICEOVER (CONTINUED): "...the project's perfect. Then..."
The Inciting Incident (8-15 seconds)
00:08 - 00:10
PHONE NOTIFICATION SOUND. Sharp, jarring. Camera focuses on phone screen.
SOUND EFFECT: Ominous notification tone
TEXT MESSAGE APPEARS: "Can you make it pop more?"
00:10 - 00:15
Slow zoom on your face as you read the message. Expression changes from content to concerned to horrified.
VOICEOVER: "...they say the words that change everything."
The Descent (15-35 seconds)
00:15 - 00:20
Extreme close-up of your eyes widening in horror. Dramatic lighting shift to harsh, cold tones.
MUSIC: Tension begins building
SOUND EFFECT: Subtle horror sting
00:20 - 00:35
Quick montage of increasingly absurd "pop" effects being applied to a video project. Each effect more ridiculous than the last.
MONTAGE SHOTS:
• Explosion effects
• Rainbow lens flares
• Spinning 3D text
• Excessive particle effects
• Neon glowing borders
MUSIC: Building to climax
The Resolution (35-50 seconds)
00:35 - 00:40
Cut to black. Moment of silence.
SCREEN: Complete darkness
SILENCE: 2 seconds
00:40 - 00:45
White text appears on black background.
TEXT OVERLAY: "Don't let clients haunt your creativity"
00:45 - 00:50
Final call-to-action card with professional design.
END CARD: "Learn professional client management → mraivideo.com"
II. Detailed Storyboard
Shot # | Visual Description | Camera Movement | Lighting | Audio |
|---|---|---|---|---|
1 | Hands typing on keyboard, peaceful workspace | Static extreme close-up | Warm, soft lighting | Calm voiceover begins |
2 | Medium shot of creator working happily | Slight push-in | Natural, comfortable | Voiceover continues |
3 | Phone notification, message appears | Quick zoom to phone | Harsh reflection on screen | Jarring notification sound |
4 | Face reading message, expression changing | Slow zoom on face | Gradual shift to cold tones | Voiceover concludes |
5 | Extreme close-up of horrified eyes | Dramatic zoom | Sharp, dramatic shadows | Horror music sting |
6-12 | Montage of excessive effects | Quick cuts, shaky cam | Flashing, chaotic | Building tension music |
13 | Black screen | Static | Complete darkness | Silence |
14 | Warning text | Static | White text on black | Subtle ambient |
15 | Call-to-action card | Static | Professional, clean | Resolved, confident tone |
III. Technical Production Notes
Kling AI 2.1 Prompts
Shot 1: "Close-up of hands typing on keyboard, cinematic lighting, shallow depth of field, warm tones, peaceful atmosphere"
Shot 2: "Video creator working at desk, medium shot, natural lighting, content expression, professional workspace"
Shot 3: "Person slowly turning head toward camera, dramatic lighting shift, concerned expression becoming horrified"
Shot 4: "Extreme close-up of eyes widening in horror, film noir lighting, dramatic shadows"
Montage: "Over-the-top visual effects compilation, chaotic and overwhelming, rapid succession"
ElevenLabs Voice Settings
Voice Type: Professional, slightly dramatic narrator
Tone: Starts conversational, builds to ominous
Pace: Measured, with dramatic pauses
Emotion: Knowing, experienced, slightly haunted
Lala.ai Music Requirements
Style: Psychological thriller, cinematic trailer music
Structure: Calm opening, building tension, dramatic climax, resolved ending
Duration: 50 seconds
Key moments: Horror sting at 00:15, building climax 00:20-00:35
IV. Launch Strategy
Platform-Specific Adaptations
YouTube Shorts: Title - "Client Horror Stories #1 - Make It Pop"
TikTok: Hashtags - #clienthorror #videoeditor #aitools #creativestuggle
Instagram Reels: Hashtags - #videocreator #clientstories #creativepain
LinkedIn: Caption - "Every video professional knows this feeling..."
Engagement Strategy
Pin comment: "What's your worst client feedback? Share below! 👇"
Respond to comments with follow-up video ideas
Create series momentum with "Coming next: When they ask for 'something more modern'"
Cross-promote on all platforms within 24 hours
Business Integration
This video serves multiple business purposes:
Demonstrates cinematic video skills
Positions expertise in client management
Drives traffic to mraivideo.com
Creates viral content that showcases AI video capabilities
Builds personal brand as creative AI video specialist
Production Timeline: 55 minutes total
Expected Completion: Same day
Launch Window: Peak engagement hours across all platforms